The Impact of SEO and Digital Marketing

Advertising is one of the ultimate ways to publicise a company on a global scale. Search engine optimisation is the technique of enhancing the visibility of an article or content in a search engine on the internet. Digital marketing is publicising products using digital media such as the internet.

The marketing revolution has been through quite a journey and tremendous growth since its inception. Businesses seek the services of digital marketers to shed light on their products and increase their sales. From the use of websites to social media platforms, information reaches a broader audience with a lesser effort compared to visiting the different markets physically.

Search Engine Optimization

Search engines such as Bing, Yahoo and Google use certain principles to rank posts and articles in the way they appear. The type of words used to create content is critical as well as the number of keywords in the entire article. When a writer follows the set guidelines to the letter, chances are the item will rank on the first page of the search engine. The choice of keywords is very significant because it can affect the process of increasing traffic to the site through the addition or editing the available content. Keyword density ensures that the search engines display the most relevant articles with the most factual content without any manipulation of words. Some of the tactics used in search engine optimisation are backlinks and outbound links.

Digital Marketing

Time is of the essence to any person or business. People want to use their time efficiently and get most out of their day. The exhibition of products and services on the internet helps both buyers and sellers save on time because people do not have to meet physically. In addition, potential customers surf the web looking for what they need, and with the typical online shopping experience, a person can order for services from the comfort of their homes. Social media platforms have become a massive part of the interaction between companies and clients. Companies post their contacts online alongside their products, therefore, making it easier for customers to reach them. Platforms such as Facebook, Twitter, and Instagram are good for business interaction. At times when a company decides to introduce a new product, the company uses media to create exposure for the specific product as well as conduct campaigns for the same.


Presentation of content is essential because it either makes or breaks the website. Well-spaced work is pleasant to look at and easier to read. Any accompanying pictures should be of high quality and strategically placed in the article. The content creator should use lists where possible to help in breaking up the material and avoid a clustered look. A well put together article is pleasing to the eye and will influence the readers to stay longer on the website which might translate to sales when customers start to check out the products on sale.

SEO and digital marketing have a significant impact on maximising profits and increasing traffic to the websites. In the world of today, digital marketing is making a substantial impact on the advertising industry because of the advancement in technology. The technological tools that are in use today make it easier to display products and make them accessible to as many people as possible.