Top SEO Trends in 2020

Google is continually creating new algorithms, and testing and discarding other SEO functionalities. To keep up with these changes, you must keep a close eye on the latest SEO trends and know how to leverage them for the betterment of your company and/or career. The following are some of the trends you should watch out for in 2020.

1. AI in SEO

Artificial Intelligence (AI) has played a significant role in how SEO works. Google uses elements such as RankBrain to push relevant content to the top of searches carried out all over the world. Another leap in AI that was recently implemented is the Bidirectional Transformers for Language Understanding.

Introduced last October, BERT is a neural network-based processing element for natural language that assesses how people in different parts of the world use search engines. Though you cannot optimise it, the impact of SEO using BERT is expected to increase in the short-term future.

2. Voice Searching

Voice searching came to light in 2012, but it wasn’t as widely used as it is now. Though this function is not growing as fast as had been expected, there is little doubt that it is here to stay. More people are getting used to searching by voice instead of typing. As an SEO expert or analyst, you should look at keywords used in voice searches along with other elements in your content.

3. Entities

When it comes to SEO, it is not always easy to define exactly what entities are. However, Google recently noted that entities were concepts that are uniquely distinguishable and well-defined. Google uses high levels of machine learning to understand the user’s intent to find entities relevant to the user’s search.

This technique significantly reduces reliance on links for ranking, which means that website operators should understand exactly how Google approaches website content.